
HomeHer11 Logo Courtesey of Marcy - @theglamlife http://www.marcymassura.com/
Well I had just a fabulous time with HomeHer10 attendees. Normally I’m working my hiney off to get just a blip in additional new visitors to our Verseo.com site to help rationalize my existance. But this weekend we had a nice little blip in large part thanks to me just having some good social networking fun. So thanks to all the #HomeHer10 followers and your visits to Verseo.com.
Feel free to follow me on Twitter (@MaryBeauty) or become a Verseo FaceBook Fan (I still can’t say “Like”) for continued product updates and specials or just to chat. Also, If you’re interested in a product promotion or giveaway like the Verseo Back-To-School-Stress-Free promotion @NewBreedMama is currently holding, just ping me!
Below is a Press Release about HomeHer10 going out on our behalf on Wednesday:
{FOLLOW UP NOTE. HERE IS LINK TO LIVE PRESS RELEASE }
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When @MaryBeauty, Social Media spokesperson for Verseo.com, had to cancel her plans to attend blogging conference BlogHer10, she was left holding some Verseo goodies and a wee bit of resentment at having to stay home. Then she stumbled upon HomeHer10 on Twitter and was pleasantly surprised to find traveling was not required in this virtual world to connect with some amazing mom and dad bloggers while still enjoying the difficulties of parenthood.
HomeHer10 was the brainchild of funny-dad @BackpackingDad meant as a tongue-in-cheek representation of what a conference would be like if staged at home with the family. As soon as he posted his intentions of holding his own at-home blogging conference, the Twitters poured in. Soon the #HomeHer10 Twitter hash tag was flying around the internet in its true viral form. Adult-deprived mommy bloggers unleashed their witty potential with hilarious comments worthy of Saturday Night Live skits.
So what is HomeHer10?
“It’s a conference…
Pretty much the best conference ever. E-VAR.
It started out as just me talking about canning peaches and watching Californication yesterday and faking a Peepers Party and a Flickr stream now it has conference badges, Twitter twibbons, actual giveaways, t-shirts and a billion more fake and kinda real parties.” writes founder @BackpackingDad
HomeHer10 amassed more than 700 ‘attendees’ and included
Stately accommodations:
“@MuffinTopMommy: I need to call the front desk, my tv is set to Dora and I can’t find the remote to change it. #HomeHer10″
“@lifeasaSAHM: Screaming baby, barf on me, dirty hotel room, dishes in the sink, no housekeeping, and my toilet needs scrubbed. Must be? #HOMEHER10″
(Un)forgettable food and drink entrees:
“@CrunchyMom – Quesadillas from the Easy Bake oven for lunch…service is slow…#HomeHer10″
“@froglette79: This weekend was brought to me by the $2 wine in my cupboard and my kids obsession with the Wii FIt. #HomeHer10″
Delightful attendees:
“@ComfyMom: Attendees wide awake & partying in my room at 4am this morning. Hope there is a nap session today #HomeHer10″
“@mykidsmom383: Going to have to speak with hotel management in the morning. Attendees are putting empty milk jugs back in the fridge. #homeher10″
Riveting workshops and break-out sessions:
“@milkstained: Makeout session. I kept saying “BREAKOUT session!” You said, “get the video camera! There’s one in the swag!” #HomeHer10″
“@greenvneck: Last session of #HomeHer10 commencing @ 8pm: Dispelling the Myths of the Laundry & Dish Fairies. Not for the faint-of-heart.”
(Reverse) sponsors and swag:
“@Totally_Toni: It’s another #ReverseSponsor for dinner tonight because I haven’t gone shopping yet thank you @popeyeschicken for taking my money #HomeHer10″
“@CBSMom: dudes! the taco bell “can’t cook dinner, too busy at #homeher10″ booth is already doing spork swag!”
“@theglamlife: Good news. My #HomeHer10 sponsor has offered to renew my contract. I must have impressed him with my laundry skills.”
and even it’s own gala (Sprinklecorn) with live music:
“@BackpackingDad: And now is the time on #Sprinklecorn ven ve danse.”
“@OttMom2three: Great music at #Sprinklecorn tonight. Unfortunately all my dance partners are passed out with their respective blankies. #HomeHer10″
BlogHer10 corporate sponsors and attendees even realized the real draw of HomeHer10 and began commenting from the BlogHer10 conference floor.
“@PlaytexBaby: For all you moms not attending #BlogHer,we’re sad we won’t meet you in person, but looking forward to getting to know you online! #homeher10”
Even a friendly rivalry began to unfold:
“@BackpackingDad: Criticizing #HomeHer10 because you were at #BlogHer10 is like hating on knock knock jokes because you have a door.”
A twist to the at-home conference was the fact that it was a Mr. Mom that came up with the idea. There are plenty of daddy bloggers facing the same daily trials as mommy bloggers and they too have significant marketing reach with their peers. However, many daddy bloggers would not feel comfortable attending a conference where they may unnecessarily stand out. At HomeHer10, no mommy blogger would even blink at having a daddy blogger join them in the camaraderie.
Despite it’s just-in-time fun, HomeHer10 connected Mom and Mr. Mom bloggers in a very real way. Support for fellow funny bloggers drummed up hundreds of followers for some participants in just a few days. The type of thing Social Media hounds crave for.
As Social Media expert Stephanie Lynch (@theslynch) writes:
“Here’s to the best that social media can give: networking with people who share a common passion. It’s really true what they say: “@Household6Diva Facebook is for friends that are now strangers, Twitter is for strangers that should be your friends.””
In the end, @marybeauty was able to provide Verseo everLASHing products as a real giveaway to a couple of fellow #HomeHer10 attendees picked by her 4 year old son. The fact that she was able to truly connect and introduce the Verseo brand to potential customers was just icing on the cake and not intentional. “Will I go to BlogHer11 next year? Yes, I still would like to visually connect with other mommy bloggers and do feel social media is a very effective marketing venue when done right. BlogHer definitely has its place and is great at connecting brands with their potential customers. But my heart will be with my new HomeHer friends. As a mom myself, I connected as a person, not a marketer and it opened my eyes to the reality of social networking.” – Mary Greene @marybeauty
As the event wound down, there were videos being made and big plans for a HomeHer11 reunion in a grand scale. No follower seemed to want the connections to be broken.
“@GhostwriterJG: Bid a tearful farewell to the other attendee. She said, “Uh, mom, you realize we’re still home, right?”
“@redneckmommy: I have an emotional hangover this morning. That #HomeHer10 conference sucked the life out of me.”
While HomeHer11 may not have the impromptu quirkiness it had with HomeHer10, judging by its popularity, HomeHer11 may be one of the best social marketing venues BlogHer11 could ever hope for and is sure to hit new heights by next year.